urban X nature
urture
Lifestyle
Apparel honoring your purpose and hustle by working as hard as you do. Especially on your day off.
Workwear
Gear designed for "work athletes" - combining the technical comfort of activewear & the durability of workwear.
origin story
Zech Strauser was raised a bit off-the-grid in PA. Life wasn't always easy. He found community and grit through skateboarding and skiing. To pay the bills, he started a landscaping business in his early 20's, growing it into a successful company. He sold in 2023, launching urture®. The urture® brand celebrates hard work and a drive to support the trades.
it started with a lot of grit & hustle, a truck, and a mower in the back
basically, Zech is a lot like you.
urture is for the trades, by the trades, and on a mission to give $1 million back to the trades
shop urture
Lifestyle Hoodies
Logo Hoodie Sweatshirt, Put Some Dirt On It
Sale price$95.00
Logo Hoodie Sweatshirt, Work Athletics
Sale price$95.00
Blank Hoodie Sweatshirt
Sale price$95.00
Hats
Urture 5 Panel Tree Huggin Capitalist Performance w/ Rope
Sale price$39.95
Put Some Dirt On It, 5 Panel Original Snap Hat
Sale price$29.95
Hat, Green Collar, 5 Panel Performance w/rope
Sale price$39.95
Work Athletics™ "Stripe Certified"
Sale price$39.95
Lifestyle Tees
Urture Logo T-Shirt, Put Some Dirt On It
Sale price$45.00
Logo T-Shirt, Work Athletics
Sale price$45.00
Logo T-Shirt, Green Collar
Sale price$45.00
No Vest™
No Vest Line Performance T-shirt
Sale price$32.00
No Vest Line Performance Long Sleeve
Sale price$41.00
No Vest Performance Long Sleeve Hoodie
Sale price$46.00
No Vest Line 1/4 Zip Hooded Sweatshirt
Sale price$65.00