Urture® launches retail live location in Manchester Center, VT

Urture®opens the first ‘live retail location’ in Manchester, Vermont - honoring working tradespeople with style and dedication.

Manchester, VT — Urture®, the lifestyle and apparel brand born from founder Zech Strauser’s unique journey blending nature, hard work, and urban grit, proudly announces the opening of its flagship live store in downtown Manchester Center, Vermont on July 25th, 2025. This new space is more than a retail store — it’s a pop-up style hub featuring offices, a street-facing media studio with live broadcasts, a curated walk-in retail section, and the company’s pack-and-ship center. From humble roots as an outfitter for some of the leading landscaping and snow removal trades companies in North America, urture® is expanding into consumer and deeper B2B markets.

Urture®’s mission is clear and bold: to raise $1 million for the trades.

Zech Strauser, founder and owner, shares his vision:

"Urture® is about more than just gear and clothing. It’s about purpose with every purchase. We’re here to support the hardworking folks who build and maintain our outdoor spaces, and those who work hard for a living. Opening this store is a step toward raising $1 million for the trades, all while keeping style and authenticity front and center. We want people to feel good about working hard and never giving up — that’s the urture® way."

Rooted in a gritty, down-to-earth blue collar spirit with a twist of style, urture celebrates the intersection of urban and natural worlds. Urture® offers quality, durable gear and clothing designed for hardworking people who work and play outside, including No-Vest™ High Viz collection, quality clothing, and branded hats. The brand also supports trades through initiatives like the Patch Project™ and greencollar™ workwear, which gives back to trade schools. All products blend rugged durability with style and purpose.

The Manchester Center store invites locals and visitors alike to experience urture®’s ruggedly charming products, designed for those who value quality, resilience, and purpose. From outfitting landscaping and snow contractors to inspiring gardeners and work athletes, urture®’s gear is built to last and to make a statement.

Visit the new urture® store in downtown Manchester Center, VT, and join the movement to put some dirt on it — with style and purpose.

Contact urture®
Info@urture.com

urture live retail location
4915 Main St, Manchester Center VT 05255