Story
Love of Outdoors.
We’re tradespeople. Builders and workers, and business people with a hands-on passion for life outside.
It’s often hard to know the best way to support a green future. That’s why we took our passion for nature, our commitment to give back,, and created workwear that doesn’t just do the job. It creates jobs, and changes the narrative around what it means to roll up your sleeves and get stuff done.
From the time we bought our first piece of land, built our first structure, and ran our first start-up, we knew that the outdoors was going to be more than just an open-air classroom. It would be our home.
We knew then, as we know now, that by getting out of the office and into the outdoors, we could improve the quality of life if we could change the landscape of how business worked.
Before we were Urture, we were Nature, earth-friendly landscapers who looked at noise and light pollution, parks and tree canopies, pollinator and wildlife corridors, and measured the impact of urban environments on well-being.
Today, we’re both. And we’re taking our passion for smart cities, urban ecosystems and sustainable green spaces to the next level. With workwear and a patch hat project that funds vocational training for jobs.
Urban + Nature is our story. And our purpose. Because if it weren’t for outdoor green space, there’d be so space at all.
Zech Strauser - Founder
A Life Outside Since 1977
The habitat of Zech Strauser’s childhood were the farms and free-ranging open spaces of eastern Pennsylvania. During a time when most children’s lives move indoors, Zech was homeschooled by parents who inspired his curiosity in the natural world, giving him a powerful connection with nature that defines him to this day.
Zech’s journey, from playing outdoors to making a living outdoors, was the road trip of a lifetime. He pursued the life of a ski instructor and mogul coach In Vermont, became interested in outdoor performance apparel, and in 1998, he launched one of eastern Pennsylvania’s most recognized regional landscape companies, a firm – Strauser Nature’s Helpers that was acquired by Schill Grounds Management in 2023.
Zech remains a senior advisor and investor in Schill Grounds Management and is an ongoing advisor and investor in Strauser Nature’s Helpers. He’s an investor in robotic mowing technology and owns and manages a commercial real estate portfolio. He’s shaped nature-focused non-profits and sat on the board of Come Alive Outside. Recently, built a sustainable farm retreat in southern Vermont and launched Urture, a green collar workwear and outfitter specializing in gear for careers outside.
“Urture brings me full-circle,” said Zech. “Growing up and being outdoors my entire life, I had a dream to have an outdoor clothing brand with the ability to make an impact. The rapid growth of green collar jobs gives me an opportunity to make sure that the people doing next generation green jobs have the right protective gear and apparel to do their jobs well.”
Part of Urture’s platform is its Patch Project passion project, a program that gives back to vocational schools that advance green collar careers. “We know that children need to play outside more. But it’s also true that everyone needs to be outside more. It’s on us to make nature a daily, ordinary part of everyone’s life and do what we can to make green jobs and the green economy a great career choice, supported by opportunities for training and growth.”
“Public school was a challenge and a vocational horticulture class in the 9th grade was an inspiration. I wouldn’t be where I am today without the teachers and the opportunity they gave me, gratitude I can repay through the Patch Project products we sell and the performance apparel we make, and our continued commitment to make sure that everyone who works in nature has what they need to succeed.”
