Workwear for crews who want more
After scaling and growing a leading landscape company in eastern Pennsylvania, we couldn't find the workwear or the service we wanted.
So we built it.
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Uniforms
Hats
Short Sleeve Graphic Tees
Hoodies
About urture® wear
Apparel built for work and beyond. Technical comfort when you're on the job, durable style for everything after. urture® gives back to the trades with every purchase. Choose an organization to support when you check out.
origin story
Zech Strauser was raised a bit off-the-grid in PA. Life wasn't always easy. He found community and grit through skateboarding and skiing. To pay the bills, he started a landscaping business in his early 20's, growing it into a successful company. He sold in 2023, launching urture®. The urture® brand celebrates hard work and a drive to support the trades.
it started with a lot of grit & hustle, a truck, and a mower in the back
basically, Zech get's you.
urture® is for the trades, by the trades, and on a mission to give $1 million back to the trades
We don't brag about the easy days
Put Some Dirt On It®.
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