Press Release: Urture Introduces Patch Project

URTURE Introduces Patch Hat Project, Green Collar Jobs Initiative;

NAMES New Board of Advisors;

TARGETS THIRD FRIDAY OF SEPTEMBER AS ANNUAL GIVEBACK DAY

 

POCONO MOUNTAINS, PA, September 17, 2024 – Zech Strauser, Founder and Chief Executive Office of Urture Apparel & Outfitting, a premium workwear brand for the green industry, today announced the launch of Patch Project, an initiative that supports careers and training for job growth and shapes the power and influence of people who work outdoors.

 

“Working in nature has a positive impact on the planet,” said Strauser. “From landscaping to arboriculture to irrigation, people working in the urban environment are creating healthy open spaces, more access to nature, and walkable communities that are safer, more beautiful, and more sustainable for all.”

 

Patch Project--How it Works

Patch hats are Urture’s signature passion project, with a percentage of each hat sold given to trade and vocational schools that offer curriculums for careers in landscaping, building and construction, irrigation, and snow removal.

 

Urture has designated the third Friday of every September – National Tradesmen Day – as their annual Patch Project Giveback Day. “Funding the future of green jobs is our purpose and the best way we know to have a positive impact on the next generation of trade professionals,” noted Strauser

 

Patch Project Advisory Board

Strauser also announced the formation of the Urture Patch Project Advisory Board as part of its next stage growth strategy.  Advisors include group chair, Jenny Girard, implementation specialist, The Integra Group; joined by John Richter, founder, Richter Landscape Company; Cindy Code, Project EverGreen; Phill Sexton, WIT Advisors; Stephanie Leveling, The Integra Group; Russ Marsan, Carpenter & Costin; Cheryl Steelberg, Urture PR Partner; and Urture co-founder Garland Centrella.  

 

“We’re proud to align our brand and our philosophy with our passion for nature, and create a board of advisors that all have experience improving the world we live in.  It’s the right group for the right reason at the right time.  We can’t wait to get started,” added Strauser.

 

About Urture

“Urture” is combination of Urban + Nature and the firm’s roots are in landscaping, farming, horticulture and nature. Prior to forming Urture, Strauser was the founder and owner of Strauser Nature’s Helper, a full-service landscaping and snow services firm sold to Schill Grounds Maintenance in 2023.

Urture Apparel & Outfitting was seeded in the Poconos and is growing roots at a farm in Vermont.

 

impact partner: www.urture.com

info@urture.com

 

 

URTURE MEDIA CONTACT
Cheryl Steelberg

818-554-5900

chsteelberg@gmail.com