Workwear & Lifestyle Apparel
Apparel built for work and beyond. Technical comfort when you're on the job, durable style for everything after. Click on the images to shop the collections.
origin story
Zech Strauser was raised a bit off-the-grid in PA. Life wasn't always easy. He found community and grit through skateboarding and skiing. To pay the bills, he started a landscaping business in his early 20's, growing it into a successful company. He sold in 2023, launching urture®. The urture® brand celebrates hard work and a drive to support the trades.
it started with a lot of grit & hustle, a truck, and a mower in the back
basically, Zech get's you.
urture is for the trades, by the trades, and on a mission to give $1 million back to the trades
shop urture
Workwear
urture® No Vest™ Safety Tee
Sale price$32.00
urture® No Vest™ Safety Long Sleeve Tee
Sale price$41.00
urture® No Vest™ Safety Long Sleeve Tee Hoodie
Sale price$46.00
Hats
Put Some Dirt On It, 5 Panel Original Snap Hat
Sale price$29.95
Hat, Work Athletics Black/Red, 5 Panel Performance w/rope
Sale price$39.95
7 Panel New School Trucker - Green Collar Trades
Sale price$29.95
Hat, Green Collar, 5 Panel Performance w/rope
Sale price$39.95
Lifestyle Tees
Urture Logo T-Shirt, Put Some Dirt On It
Sale price$45.00
Logo T-Shirt, Work Athletics
Sale price$45.00
Logo T-Shirt, Green Collar
Sale price$45.00
Lifestyle Hoodies
Logo Hoodie Sweatshirt, Put Some Dirt On It
Sale price$95.00
Logo Hoodie Sweatshirt, Work Athletics
Sale price$95.00
Blank Hoodie Sweatshirt
Sale price$95.00